Acharya delivered a bumper shock to everyone in trade and Telugu Cinema Industry. Big star like Megastar Chiranjeevi coming along with his son, Ram Charan that too after a big hit like RRR and in the direction of blockbuster director Koratala Siva failed to create a buzz at the box office. Fans are calling it as a stale product as it had to release an year ago.
Major number of fans are unhappy with the promotions of the movie and the strategy followed by the team. The movie team could create buzz and interest with first teaser and few shots like Ram Charan, Chiranjeevi walking alongside Tigers in the forest, in next trailers. But before the release the buzz did not go up as the music did not become a success. First day numbers depend on the promotions and hit music. Interestingly, Acharya team missed out on both of them.
They also went for higher ticket prices than usual and it did not work in favor of the movie. Even though it is hard to believe but audiences did not show up to see Chiranjeevi and Ram Charan on screen. The next big film from Telugu Cinema is Sarkaaru Vaari Paata. Mahesh Babu is the Superstar of TFI and his film failure means huge losses for all parties involved. Mahesh’s strengths lies in attracting family audiences to theatres.
Even though his young fans did not like Maharshi as much as expected, family audiences liked it and movie became a hit. With the actor looking more energetic and active than his previous movies and his performance looking more on the lines of Pokiri, Dookudu, fans are expecting movie to be a blockbuster. Parasuram Petla has been wishing for such an opportunity from ages and he would have definitely worked twice as harder than he did for Geetha Govindam.
But the two weeks before release of the movie on 12th May, belong to producers to promote the movie successfully. Also, they should decide on flexible ticket rates that let family audiences to walk into the theatres rather than going for Rs. 350-399/- range rates like for RRR and KGF Chapter 2. Even though movie is from a big Star hero, producers should plan keeping in mind the content and strength of the actor, market pull rather than getting greedy with comparisons. Let’s hope SVP will be a smash hit at the box office as TFI needs many more big hits to recover after long hiatus.