Indian Government has banned “Surrogate ads” across all media platforms. According to google. surrogate ads are defined as “This type of advertising uses a product of a fairly close category, as: club soda, mineral water in case of alcohol, or products of a completely different category (for example, music CD’s or playing cards) to hammer the brand name into the heads of consumers.”
In simple words, the ads that try to manipulate consumers and are off banned products are called surrogate ads. If a celebrity appears in these ads from now on, then they have to pay a fine of Rs. 10 lakhs. If they repeat the offense, they will have to pay Rs. 50 Lakhs per ad.
Indian Government has decided to ban the surrogate ads as the ad films last an impression on the viewers and taking them in wrong direction for sales has to be restricted feels the government.
If you are branding your product using some famous celebrity in order to deceive a customer or manipulate them, then such advertising has to be stopped and the government is taking steps towards it.