Telugu Film Industry faced huge losses till date in 2022. RRR, DJ Tillu, Bangarraju, Major have been able to recover money and provide some relief from the losses. Including last week release Thank You, every film lost money for the distributors.
The Warriorr, Acharya, Thank You, Ghani have ended up as huge disasters for the actors. Bheemlanayak, Sarkaaru Vaari Paata, F3 managed to recover above 65% of investment for producers and distributors. Ante Sundaraniki, Khiladi, Acharya, Thank You, Radhe Shyam failed to even get minimum openings as anticipated.
Among dubbed films, only Vikram and KGF-2 have become profitable projects. Hence, Telugu Film Producers’ Council ended up shocked as the audience did not show minimum interest on many films that otherwise would have opened better. Acharya, Thank You, Pakka Commercial and many others have shocked so many distributors that the losses for them will not be recovered for at least 2-3 years.
Acharya Ceeded distributors even stayed at director Koratala Siva’s office to get refund. Hence, Telugu Film Chamber of Commerce asked the multiplexes, distributors to not sell tickets at maximum possible rates but the rates they would decide. Producers have felt that OTT window is too short.
Now, the proposal is to wait for 8 weeks. But some producers have proposed OTT release for movies budgeted under Rs.6 crores after 4 weeks and big budget films after 10 weeks. The final decision is pending. From 1st August, will there be a bandh or not, would be decided in next meeting.
Mostly, ticket rates and production costs, the hikes in remunerations and payment scales are being discussed by producers’ council and Chamber as well. After the next meeting, we would be getting more information on ticket rates opined observers.