Buzz: IPL Media rights to go to Sony?

Indian Premiere League has been one of the most profitable venture among the cricket leagues around the globe. ECB revamped their plans and started Vitality Blast. Australian Board is continuing with BBL, which is second most profitable league.

Caribbean Premiere League, PSL, Sri Lanka League, Bangladesh League and soon to start UAE league, US league all are looking to follow IPL style format, rules but they are unable to rise the bar of competition to IPL level. International Cricketers have been giving high priority to play in IPL due to the fame, money.

Hence media broadcasting rights – Satellite and Digital, for IPL next 5 years have become a talking point. For first ten years Sony Network could acquire rights. Star got the rights for next 5 years. Now, the bids have been called upon for next 5 years – digital and satellite.

Google, Amazon entered into bidding but they have pulled off. Technical bids of Reliance Jio, Viacom 18, Zee, Sony, Disney Hotstar have been cleared along with Supersport, Times Internet, FunAsia. Most people are talking about the competition being between Sony, Star and Viacom 18. Zee will not do anything to harm the deal to be taken over by Sony, say media reports. Hence, they may not bid.

Well, Hotstar doesn’t want to renew contract win the bid say few reports. Now, the new buzz is that Sony might get the bid and some are trying to spread the buzz that Reliance partnered Viacom 18 could win it. This means from 2023 – 2027 whoever wins the bid will telecast IPL on their platforms. IPL Committee will open bids on Sunday and we will know who won it by evening of 12th June.

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